Sameness-as-a-Service
Unoriginal by Design
Open almost any app today and you’ll feel it: the uncanny blandness. Same onboarding flow. Same recycled UI patterns. Same color palettes pretending to be bold—neon orange, corporate blue, grayscale everything. It’s all technically “well-designed,” but soulless.
We’ve optimized ourselves into oblivion.
Everyone’s clinging to best practices like a security blanket. Swap out one tool for another and you barely notice the difference. Why take a risk when the template converts?
This is how originality dies—quietly, behind a wall of A/B tests.
It’s not just product design. Look around. LinkedIn. TikTok. Twitter. The same talking points dressed up in different fonts. Creators chasing trends. Startups mimicking each other’s moves.
Welcome to the copy-paste economy.
Platforms reward safety. Algorithms amplify the familiar. Most people building today are too focused on not losing to Think Different.
You won’t find the interesting stuff on the charts or trending pages. It lives in quiet corners—odd newsletters, niche forums, lo-fi podcasts, side projects with no marketing plan.
It’s made by people who aren’t optimizing for growth. They’re making things because they want it to exist. That’s it. No strategy deck. No VC pitch.
That’s where taste still lives.
Taste
We’re living through the most generative era in human history—and also the most repetitive. AI can generate anything, except something genuinely new. No matter how advanced the model, the output is always a variation of the known. Algorithms can optimize for attention but not for meaning. As culture becomes increasingly automated, taste emerges as the l…
Making something original takes nerve. Not budget.
If you want to build something real, something that lasts, you’ve got to go first.
Risk being early.
Risk being misunderstood.
Safe gets ignored.
Weird gets remembered.
You don’t have to scream to stand out. You just have to stop copying. Build something with a real point of view. Something only you could make.
Most people won’t get it.
But the right ones will.
That’s the point.
✌🏽SR